By Chinwendu Obienyi

Nigerian businesses can be successful and better managed if there is a cost-effective way of handling transactions, reducing purchasing risk through increasing social interaction and personalization of the shopping experience via chat commerce.

This was the view of the Chief Commercial Officer, Clickatell, Hannes Van Rensburg who spoke to newsmen in Lagos recently.

Describing Nigeria as a laboratory of ideas, Van Rensburg noted that Clickatell understands emerging markets and is coming to revolutionise the narrative on chat commerce while adding that the company has the right connections that will enable companies engage in chat transactions.

He added that the company is…

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