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Nigerian businesses can be successful and better managed if there is a cost-effective way of handling transactions, reducing purchasing risk through increasing social interaction and personalization of the shopping experience via chat commerce.
This was the view of the Chief Commercial Officer, Clickatell, Hannes Van Rensburg who spoke to newsmen in Lagos recently.
from left Hannes Van Rensburg, Chief Commercial Officer, Clickatel lNigeria; Samson…
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