The modern customer places convenience at the very top of their priority list. Any service that streamlines and advances their shopping journey will be welcomed.

This is exactly what chat commerce, also referred to as conversational commerce, brings to the table.

In our latest blog, we take a look at what chat commerce offers, and why this approach is starting to take off.

What is chat commerce?

Chat commerce is a way of buying products and services, or gaining information about these products and services, through conversational means. 

It breaks away from the typical ‘see product, buy product’ paradigm and allows for a more personal…

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