Chat Commerce: DBS makes foray into chat commerce with “foodster” – Southeast Asia’s first bank-led retail chatbot

DBS announced the launch of Foodster – Southeast Asia’s first bank-led retail chatbot that allows customers to order and pay for their meals seamlessly via Facebook Messenger and DBS payment channels, namely DBS PayLah! and DBS/POSB cards.

Developed by chatbot specialist Every Botty, Foodster has been test-bedded with seven F&B merchants around DBS’ Marina Bay headquarters and said to have shown strong results.

The initiative marks DBS’ foray into the chat commerce space. Chat commerce – also known as e-commerce using chat or messaging platforms – allows businesses to transact within platforms that already have a large and captive pool of users.

With 77% of Singapore’s population on…

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