Chat Commerce: House of Garrard brings new collection to market on luxury e-commerce platforms

The House of Garrard, a luxury jeweller since 1735, is looking to the future as it makes a select curation of its pieces available through two international e-commerce platforms.

Items from the house’s classic Wings collection and its new Aloria line will both be available through Threads Styling, a luxury chat commerce platform.

They will also be displayed on Ounass, a luxury portal based in the Middle East.

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While Threads Styling was founded in the UK in 2009, it has since expanded into Europe, the Middle East, Asia and North America.

The new Aloria collection the brand described as a modern reimagining…

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