Imagine a typical mobile conversation: A couple of friends quickly connect via chat to see if they can still make it to pub that night. To find out if tables are available, they leave their messaging app, open up their mobile browser or Zomato, and book the table; then return to their chat session to report on success.

That entire experience now — including booking the table — can take place right inside of their chat, unfolding in record time without any annoying steps in between.

Certainly, mobile commerce has been gaining ground quickly on traditional ecommerce. But now messaging and chat…

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