COVID-19 is bringing massive economic impacts and a possible recession that the International Monetary Fund predicts would be even worse than the Great Depression. In order to survive, businesses need to take drastic measures and respond with effective and efficient strategies.
The implementation of large-scale social restrictions (PSBB), first applied in the capital and now enforced in other cities, regencies and provinces across Indonesia, has caused a change in consumer behavior. While online shopping activities have spiked, retail businesses have seen a plunge in sales. Retail businesses are pressured to adjust their online presence in order to cope with the situation.
As Indonesia…
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