Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s.

Chat commerce, also known as conversational commerce, is already a trend in the luxury sector and the Chinese market. Now, marketers are waking up to its power to turn customers into brand loyalists.

The concept of chat commerce brings shopping into a personal online space, the messaging inbox. By creating chatbots for apps like Facebook Messenger, WhatsApp and iMessage, retailers are able to offer the modern equivalent of a personal shopping service. They provide a curated, interactive selection of recommended products, and conveniently allow…

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