Social network giant Instagram recently announced that they had grown to 500 million monthly active users. Out of these, 300 million users log onto the platform every day and are active Instagram followers.
That puts the social network platform at the forefront of social media marketing…
This is especially notable, given that 68% of Instagram followers engage regularly with brands (compared with 32% of users on other social networks like Facebook).
TrackMaven research found that the engagement ratio (interactions per post, per 1,000 followers) on Instagram is