Live Commerce: Could Livestream Shopping Provide Next-Generation Entertainment For Those Stuck At Home?


E-commerce has kicked into high gear as shelter-in-place policies force many people to shift their shopping habits online. New data emerging from the COVID-19 Commerce Insight tracker shows that pure play e-commerce revenue growth in Europe is up 40-80% compared to the same time last year. Additionally, online orders are up 80% in North America since January.

While grocery and essential goods have been the primary driver of current online sales, a recent Kantar study commissioned by Detail Online indicates that many other e-commerce categories such as…

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