It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened.

For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on TikTok. A who’s-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, have opened accounts. And ads finally made their way onto the platform, along with a shoppable component.

Teenagers are gaga for TikTok. And with the advertising floodgates wide open,…

Continue lendo em https://blog.hootsuite.com/what-is-tiktok/

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