Live Commerce: Facebook Shops rollout is a big moment for social commerce – Econsultancy

For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.

Then, almost overnight, social commerce (which if you’re not clued in, is the merging of ecommerce with social networking features) became a reality. Buyable Pins arrived (and stayed) on Pinterest. You could check out on Instagram. And now you can shop on Facebook.

On Tuesday, Facebook announced the roll-out of Shops across Facebook and Instagram. The feature will allow businesses to create digital storefronts where they can host ‘catalogues’…

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