According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities.

The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults.

While Gen-Z has begun using the platform to show their creative side, some brands are also beginning to experiment. But, because TikTok is still such a young app, many marketers might be wondering, “Is getting on this app even worth it?”

This question is understandable, considering that TikTok…

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