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Your brand has followers on Instagram that might not yet be buyers, but they should be.

If you have an Instagram shop, it makes you that much more accessible to the social media-driven consumers of today.

Let’s start with the facts:

  • 500 million users are on Instagram (and counting), a third of which, according to Yotpo Instagram data, have purchased items they first saw on the platform.
  • Instagram has the highest engagement rate by far compared to any other channel, with users staying an average of 192 seconds per visit.

How to Start an Instagram Shop

With the platform’s…

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