It is said 2019 China’s 11.11 festival cemented the official arrival of short video as the key player onto the central stage of e-commerce extravaganza.
From a traditional search-oriented platform (Tmall, Taobao), to immersive lengthy KOL live-streaming video broadcasting (Taobao LiveStreaming), all powered by Alibaba, this third wheel, short video social e-commerce adds a new form of art to trigger unintended purchase desires. Short video phenomenon took its shape around the year 2016, and in 2019 experts said its e-commerce capability started to release the full power amid this year double 11.
Today two top tier players, represented by Kuaishou and Douyin…
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