Live Commerce: In China, social video e-commerce even penetrates into the sales of agriculture products

It is said 2019 China’s 11.11 festival cemented the official arrival of short video as the key player onto the central stage of e-commerce extravaganza. 

From a traditional search-oriented platform (Tmall, Taobao), to immersive lengthy KOL live-streaming video broadcasting (Taobao LiveStreaming), all powered by Alibaba, this third wheel, short video social e-commerce adds a new form of art to trigger unintended purchase desires. Short video phenomenon took its shape around the year 2016, and in 2019 experts said its e-commerce capability started to release the full power amid this year double 11. 

Today two top tier players, represented by Kuaishou and Douyin…

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