It is a well known fact that companies are now trying to cooperate with influencers to have brands endorsed and get product placement on their communication channels, such as social networks, websites and blogs. Brands from certain sectors are especially interested in this strategy, namely luxury, lifestyle, beauty, travel, cooking, finance, health and wellbeing.
![Influencer marketing 3.0: new tech, live commerce, virtual influencers and more [2020 version]](/uploads/tan-kaninthanond-QppNPIVhKa8-unsplash (2).jpg)
This is possible since influencers have a way to impact consumer behaviors and purchasing decisions, using their power, authority and credibility. It is a mix of testimonial advertising and the sort of contamination that…
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