The business case for Instagram ecommerce is strong.

Advertising on Instagram is exploding. And the tools for selling on Instagram via Shopify have arrived.

Unfortunately, for high-volume merchants, all that paid action rests on an organic Instagram ecommerce strategy that can feel like a total mystery. Some sort of left-brain act of artist divination.

Good news … it’s not.

In this article, we’ll pull back the curtain and reveal five commandments that govern organic Instagram ecommerce strategy. After all, this is the foundation upon which everything else stands or crumbles.

1. Thou Shalt Know Thy Instagram Audience

Before posting anything, you have to know…

Continue lendo em https://www.shopify.com/enterprise/organic-ecommerce-instagram-strategy

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