TOKYO — In this age of social distancing and travel lockdowns, Japanese companies are using live streams to sell products to Chinese consumers who have become increasingly used to this new shopping experience.

An idea originating from China, “live commerce,” is a way that Chinese consumers are getting introduced to Japanese cosmetics and household goods. With travel bans still in place in many parts of the world because of the coronavirus pandemic, companies are trying to reach big-spending Chinese consumers via new routes.

“Everyone, let’s go,” said a Chinese woman enthusiastically, as she set off with another from a condominium in Tokyo’s…

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