Live commerce is gearing up in the eCommerce industry.

In 2018, Qurate Retail Group that owns the brands such as QVC, Zulily, HSN, and more, rebranded itself by coming up with a “third way to shop.”

This “third way to shop” concept is beyond physical retail and e-commerce.

Looking at Qurate, Amazon launched Amazon Live in 2019.

Amazon Live is a platform where the sellers can post the product-based videos, either direct or live streaming. The customers can see the videos on, product detail pages, and a seller’s store.


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