Traci Ruether

Live commerce, a new term used to describe the combination of streaming video and e-commerce, promises to revolutionize the retail industry and consumer shopping habits. Here’s a rundown of how live commerce is taking shape, trends in the retail space, and our predictions for what’s next.

Brick-and-mortar retail stores are shutting their doors. This year alone, 5,994 store closures have been announced in the U.S. Two decades since the founder of Zappos first pitched the idea of selling shoes via the internet (and struggled to convince investors),…

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