The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total retail sales, however, it makes up just 14.1%. There’s a lot of market share to be had, but simply setting up a store doesn’t mean you’ll automatically generate sales. You’ll need a plan to acquire customers and generate interest.

One platform to drive your sales strategy is Instagram. This visual social network boasts 1+ billion active users, and 72% of them say they’ve decided to purchase products after they discovered them on…

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