[Courtesy of JAM LIVE]
SEOUL — Naver, South Korea’s largest web portal service operator, has absorbed the live stream commerce service of its subsidiary to gain the upper hand in the mobile live home shopping market where competition got fierce as people spent more time at home due to a coronavirus pandemic.
Live stream commerce services, widely known as live commerce services in South Korea, are favored by young generations that range from teenage consumers to consumers in their 30s. Using dedicated smartphone apps, live commerce services broadcast live shopping shows that are similar to that of…
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