This article first appeared in The Edge Malaysia Weekly, on August 10, 2020 – August 16, 2020.

Ganesh: At Nuffnang LIVE, we basically provide a platform that enables people to sell on Facebook and Instagram. (Photo by Patrick Goh/The Edge)

WEI ji” — the two Chinese characters for crisis in Mandarin — underscores the current situation in the Covid-19 pandemic as it has undoubtedly put the business community in “danger” (first character) but presented it with “opportunity” (second character) as well.

Arguably, this is most evident in the e-commerce space.

Enforced on March 18 in Malaysia, the Movement Control Order (MCO) to curb the…

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