14.3%
Total Engagement Rate
12,000+
Business Account Followers Increased from Scratch
16.5%
CTR of Brand Takeover
The Objective
Guess, known worldwide for its innovative clothing and iconic logo pieces, wanted to promote their Fall’18 Denim Fit Collection. It aimed to present a confident, sexy and adventurous brand image and drive awareness during the back-to-school shopping season for millennials and Gen Z consumers.
The Solution
Guess launched the #InMyDenim Hashtag Challenge on TikTok and called for consumers to show their fashion style in denim. To make it fun and memorable, Guess leveraged the idea of “transforming your looks” with the slogan “Transform your outfit from a mess to best-dressed! All…
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