Total Engagement Rate


Business Account Followers Increased from Scratch


CTR of Brand Takeover

The Objective

Guess, known worldwide for its innovative clothing and iconic logo pieces, wanted to promote their Fall’18 Denim Fit Collection. It aimed to present a confident, sexy and adventurous brand image and drive awareness during the back-to-school shopping season for millennials and Gen Z consumers.

The Solution

Guess launched the #InMyDenim Hashtag Challenge on TikTok and called for consumers to show their fashion style in denim. To make it fun and memorable, Guess leveraged the idea of “transforming your looks” with the slogan “Transform your outfit from a mess to best-dressed! All…

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