Live Commerce: What does Instagram Checkout mean for ecommerce? We ask the experts – Econsultancy

In the past, social media platforms have found it difficult to provide an end-to-end in-app ecommerce experience for users. Take Twitter’s defunct ‘Buy button’, for example, which was shuttered back in 2017 following a reluctance from both brands and Twitter users to make use of the feature.  

So, what makes Instagram Checkout any different from its predecessors? And what kind of impact will it have on ecommerce and marketing as whole? 

A quick recap – what is Instagram Checkout?

Instagram Checkout allows Instagram users to complete product purchases without having to leave the app. 

What’s more, after users’ first transaction their purchasing info will be…

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