In the early 2000s, less than 1% of ecommerce transactions took place in China. By 2017 it was more than 40%. That’s more than France, Germany, Japan, the UK, and the US combined.

Tech titans Baidu, Alibaba and Tencent deservedly get a lot of credit for the country’s ascent to ecommerce glory. But there’s an unsung hero in China’s ecommerce revolution, and it’s where shopping meets streaming – live commerce.

In the West, live streaming is mostly used in gaming, entertainment and social media. We can watch live news broadcasting on YouTube Live, fitness fans can follow work out videos in…

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