Most online stores include a sale section where customers can score the best deals. There are a group of rebels, though, who choose to never put any of their products on sale, who never use sales promotion as part of their marketing strategy.
But for most store owners, sales help you convert better. There is a lot of psychology on how to discount your products. For example, offering a buy one get the second 50% off may be more effective than a higher discount on one product even if the price value is the same.
Why? Because the perceived value isn’t the…
Continue lendo em https://www.oberlo.com/ebooks/get-sales-dropshipping/sales-promotion
