As Tian Shuang sips on a glass of Shaw Vineyard’s cabernet sauvignon in Canberra, more than 30,000 people are watching the live stream from her smartphone in China.

The 25-year-old is no wine connoisseur, but her social media followers are eager to hear her thoughts on the drop of red. 

“Not bad,” Ms Tian says in Mandarin, “better than the supermarket.”

If her followers like the sound of what’s on offer, they simply click on a link on the bottom of their screen and the wine will be shipped to their address in China in three days. 


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