Live Selling: Beautycounter re-imagines retail with new store and livestream content studio

SANTA MONICA, Calif., Dec. 2, 2020 /CNW/ — Beautycounter, the leader in clean beauty, has opened the doors to their newest retail store on Abbot Kinney Boulevard in Venice, California. The store is a hometown hub for the Santa Monica-based clean beauty pioneers, and also doubles as a livestream content studio.

With the arrival of this new Los Angeles store, Beautycounter is blending a real-time, in-person shopping experience with the community-expanding reach of virtual livestreaming. For the first time, the home shopping experience is being translated into a physical and digital destination. Through this hybrid store experience, Beautycounter will bring their…

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