The year 2019 saw Chinese internet celebrities garner even greater influence both at home and abroad. The new stars of the internet era have been continuously accumulating millions followers on social media platforms, often surpassing that of many old-brand media outlets.

So, who are they and what secrets do they have?

Chinese food vloggers stimulate viewers’ appetite and nostalgia

With its vast amount of dishes and street snacks, Chinese cuisine truly has a story to tell and food vloggers know how do to this well. On YouTube’s Chinese language ranking, food vloggers are among the top performers.

Li Ziqi, who lives…

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