For influencers who want to keep their clout, staying on top of the latest trends is critical. Many teens and influencers say they turn to Depop to see what’s bubbling up in fashion. New styles sometimes appear on the app months before they go viral on Instagram. Attendees at Depop LIVE said they spotted looks such as monochromatic outfits and stacks of barrettes on Depop way before they ever saw them on the streets or on Instagram. Khalid Mahmood Jr., a 19-year-old influencer who runs his own Depop store, said that the app is where many people in his…

Continue lendo em https://www.theatlantic.com/technology/archive/2019/06/depop-live-selling-clothes-influencers/591595/

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