We’ve explored many of the ways COVID-19 has brought streaming video to the forefront, from the explosion of OTT streaming and growth of enterprise video to live-streamed “quarantine concerts,” church services, and online learning. One thing we haven’t touched on, though, is how live streaming can play a pivotal role for retailers large and small to connect with their customers when those customers can’t—or would just prefer not to—visit their favorite shops.

According to Daniel Mayer, the CEO of Be.Live, a platform that gives live streamers the ability to customize…

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