How do you engage customers when in-store shopping is in many places all but obsolete? One solution that brand retailers around the country have been digging into this year is shoppable video. Using recorded and live video streams, brands have been able to capitalize on the shift toward mobile video and give customers direct links to buy their products online.

Although the market itself is still evolving, early surveys paint an optimistic picture on the future of shoppable video. Viewers are 66% more engaged when they watch interactive videos compared to traditional video, and studies have shown that interactivity results in…

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