Live Shopping: AliExpress’ strategy to take e-commerce live streaming fever to the world

Having someone you know testing the products you want to buy live and, different from what already happens on TV, answering questions instantly, has everything to be the maximum e-commerce experience. It’s transparent, truthful. That’s the core idea behind AliExpress Connect, the platform by Alibaba‘s international online marketplace that bridges influencers and AliExpress’s top sellers and brands. 

Launched in late May, the platform is an asset for Alibaba, one of the pioneers when it comes to shopping videos, to attract and train up talented content creators worldwide. The project’s goal is bold: to attract more than 100,000 content creators worldwide…

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