Five ways to provide immersive and informative virtual browsing experiences to build consumer purchase confidence, ultimately increasing chance of sales, mitigating returns and providing more engaging retail

In the midst of our current digital acceleration, consumers are shopping online more than ever before. For evidence, one need look no further than Target and Walmart’s recent earnings calls, where the big box retailers reported that digital sales were up 195% and 97% respectively in the 2nd quarter.

While virtual consumer journeys promote shopper safety and convenience, the inability to touch, feel and experience actual products creates numerous challenges as…

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