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Jun 11, 2020
by Gabriela Baiter
We may have thought that talk of a retail apocalypse was a distant memory, but fallout from the coronavirus outbreak is once again putting the industry to the test. As consumer attention shifts online and retailers continue to shutter store doors, a slew of experiments have been popping up that can serve as a lesson for all of us looking to pivot in this new normal.
“Experiential e-commerce” and…