Facebook is doubling down on its effort to bring more shopping capabilities to its social media apps. After initially launching Facebook Shop, a digital storefront for sellers, in May, it is now introducing a range of new features. Today, merchants are able to connect with shoppers directly via Messenger and WhatsApp, host live shopping events, and offer Instagram Checkout, so shoppers can finalize purchase right in the app.
Facebook’s interest in social commerce, a type of commerce that involves use of social media, is no coincidence. It’s being embraced by big brands, like Sephora, Target TGT ,…
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