Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared.

In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more time to…

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