NTWRK is leveling up consumers’ product engagement through exclusive shoppable product drops during live stream programs
Live-streaming is increasingly blurring the lines between entertainment and shopping, as consumers, particularly Gen Z, seek out experiences to invest in—in this case the experience of product exclusivity, which shoppable show NTWRK is enabling through its mobile platform.
The live shopping experience offers viewers access to scheduled product drops from iconic brands, including athletic apparel retailer adidas. Shows feature products like sneakers, apparel and collectibles that shoppers can simultaneously purchase while viewing the live stream.
“What NTWRK does is give [fans] a deeper engagement on some…
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