Lowell W. “Bud” Paxson, the owner of a radio station in Florida, had a challenge one day in the 1970s: He was short on money and payday was approaching. Paxson decided to pay a visit to one of his advertisers to try to collect a late payment. The advertiser couldn’t pay him in cash, but offered to give Paxson 118 electric can openers instead, as reports noted. Paxson accepted the merchandise –which, according to one estimate, was worth $20 a unit – and advertised them on the air for just under $10. Listeners would only have to…
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