The mall of the future is not a sprawling metropolis of stores, punctuated by the occasional soft pretzel stand and megaplex movie theater, but a platform on your phone. Imagine: a million stores made just for you, selling only the things you’re likely to buy, based on what you’ve bought in the past or how you’ve behaved online. Plenty of platforms are trying to steer shopping in this direction. Amazon anticipates when you’ll need to restock on paper towels. Pinterest predicts what you’ll want for your home remodel. Now Instagram is taking a big step toward surfacing…

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