Sure, there’s satisfaction in beating a fellow shopper to a bargain.

But to do it with hundreds of people watching? Well, that offers the winner an added kick.

Betting that consumers will thrill to this prospect, at least five firms have been holding real-time auctions of their products via Facebook’s live streaming service.

They hawk a wide range of items, from electronics and mobile accessories to beauty products and handbags – all from behind a computer screen in their office or home.

They are able to reach a large group of people at the same time, without having to pay rent for a physical…

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