Shopping channels seems to have existed forever.
Unchanged whilst the rest of the world is innovating at pace.
Unchanged because the format ‘just works’.
“Total Qurate Retail revenue decreased 5% year over year to $4.17 billion in Q4, down from $4.4 billion in Q4 2018. Revenue also decreased 4% year over year to $13.46 billion for the full-year 2019, down from $14.07 billion for full-year 2018. Ecommerce represented $2.6 billion, or 62%, of total revenue in the fourth quarter, and $8.0 billion, or 60%, of total revenue for 2019, as most views of the TV shopping shows turn to QVC.com and HSN.com to…
Continue lendo em https://petestilgoe.com/2020/08/30/live-shopping/
