The retailer is the official fashion partner for Fashion Rocks, which takes place on Sept. 9. During the event, viewers will be able to shop for the fashions presented during the runway portion of the show from their mobile phones either through the Shazam application or by going directly to the site macys.com/fashionrocks.
“For the first time during the Fashion Rocks show, as people are watching the event, they will be able start browsing it through the Shazam app that will then take you to macys.com to shop live or they can also go to macys.com directly,” said Orlando Veras, director…
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