Live Shopping: Make sense of Instagram's confusing mess of shop, shops and shopping with the OMR Ultimate Guide to Instagram shopping..

For many brands, Instagram has been the absolute go-to platform for communicating with existing and acquiring new customers for some time. Globally, there are over 160 million companies active on the platform. As a result, parent company Facebook has poured more and more resources into the platform, unveiling a host of new shopping features such as “Shop,” “Shops” and Shopping.” With such a muddled smorgasbord of terms, we decided to provide you with some clarity on what Instagram Shopping can do right now and how it figures to work moving forward.

“Instagram acts as a display window. However, we also want…

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