In business, revenue typically consists of the total amount of money received by the company for goods sold or services provided during a certain time period.1) Therefore, revenue models are a part of the business model.2) Many online companies generate revenues from multiple income streams such as advertising, subscription, affiliate marketing etc. Online models not only sell goods or services but also contacts (e.g. banner) and information (e.g. user-data).
Five primary revenue models are described below. Since there are possibilities of multiple variations, many companies do not use one single revenue model. They combine…
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