Advice on “improving the retail customer experience” gets thrown around a lot these days, mainly because consumers can literally shop from anywhere. In an age where players like Amazon are enabling people to purchase products with a tap of a button, brick-and-mortar retailers need to step up their game and offer experiences that people can’t get online or on their phone.
But what exactly does a great retail experience looks like?
The answer will vary from one retailer to the next. The “right” customer experience strategy will depend on your products, your store, and your shoppers. It’s…
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