“Attention shoppers: there’s a sale happening right now — on your phone.”

Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce.

According to Kleiner Perkins’ Internet trends report, “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.”


Continue lendo em https://www.singlegrain.com/web-trends/what-is-live-stream-shopping/

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