For years, live video and retail were two separate entities, but thanks to the growth of live streaming and other live content trends in the U.S., both consumers and businesses are looking to the technology as a new means of communication and interaction with the world around them.

From a retailer’s perspective, taking advantage of live video opens up a wealth of opportunities in marketing, customer service, and even revenue. It’s no wonder then that major retailers like Amazon and QVC operate their own live video shopping platforms.

As retail becomes increasingly focused on technology and about creating immersive experiences…

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