With continuous growth in ecommerce, consumers are demanding more innovative ways to view, interact and purchase products.

With a huge boost from social media platforms (specifically YouTube), individuals have become accustomed to interacting with video as a way of obtaining and understand information.

Many ecommerce brands are riding the waves of this trend, using Live Video streams as a way to market and sell their catalogue of items.

This post will explore the reasoning as to why consumers are developing a taste for Live Video Shopping streams, and how brands are benefiting from answering these demands.

Human Personality

The main advantage of ecommerce brands…

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